Uttariyo Saha
is an AI Creative Director
with 5+ years of experience in
traditional photography & videography.
“I kind of hate most creative media made with GenAI tools, not because it is made with AI, but because it is made with the intention of sidelining taste and creative experience. The final product offers no connection. That is exactly what I solve.”
Main Projects
Apple Airpod Max
Apple AirPods Max Spec commercial made using gen-AI tools to connect people with a shared experience of listening to music as a coping mechanism.
Adidas Campaign
Adidas Italian jersey launch campaign film (Spec) rooted in the glory days of Italian football and world cups wins. Made using gen-AI tools.
Chanel Launch
Chanel spring/ summer collection launch film (Spec) inspired by the New York heritage and culture. Made using gen-AI tools.