Uttariyo Saha
is an AI Creative Director
with 5+ years of experience in
traditional photography & videography.
“I kind of hate most creative media made with GenAI tools, not because it is made with AI, but because it is made with the intention of sidelining taste and creative experience. The final product offers no connection. That is exactly what I solve.”
Main Projects
Apple Airpod Max
Apple AirPods Max Spec commercial made using gen-AI tools to connect people with a shared experience of listening to music as a coping mechanism.
Adidas Campaign
Adidas Italian jersey launch campaign film (Spec) rooted in the glory days of Italian football and world cups wins. Made using gen-AI tools.
Chanel Launch
Chanel spring/ summer collection launch film (Spec) inspired by the New York heritage and culture. Made using gen-AI tools.
Side Projects
Interview Series
‘Ohio Street Series’ - A street interview video created completely using gen-AI showing how interactions, comedic timing, multiple characters can come to life when merged with sound design.
Molton Brown
Complete visual asset creation for ‘Molton Brown’ luxury perfume using gen-AI tools, showing product consistency and detail preservation across digital assets.
